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MAD FOR ADS: HOW ADVERTING GETS (AND STAYS) IN OUR 
Author:   Erica Fyvie  
RRP:   $29.99
Online Price :  $27.00
10+ Copy Price :  $25.50         
Format:   Paperback 
Type of Book:   General Information 
ISBN:   9781525301315
Category:   Advertising
Published:   24/03/2022
Status:   Temp O/S Airfreighting
We do not have stock of this title and it is Temporarily Out of Stock with the publisher. We have stock of this title on order with the publishers, please place an order to secure your copy. We do not have a due date for this title, but approximately 2-4 weeks delivery time is anticipated.


DESCRIPTION:

This amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them every day and make smart decisions. For children growing up in an advertising-saturated world, here's an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behaviour, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. Along the way, there's information about the strategies that advertisers use to influence their audience, as well as valuable background on how digital technology allows companies to track people and what that means for privacy. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find. Award-winning author Erica Fyvie has geared this vital, comprehensive and entertaining look at advertising to children who are just beginning to notice and to be swayed by brands. By building media literacy and promoting critical thinking about all kinds of marketing tools - from in-game ads to social media ?kid influencers? - the book empowers readers to analyze and respond to what they see every day. Relevant, child-friendly language and examples, along with bold and humorous illustrations by Ian Turner, keep the pages lively and interesting.



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MAD FOR ADS: HOW ADVERTING GETS (AND STAYS) IN OUR

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